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Fernhollow Wide Mug · Answering the big question · Removes one annoyance

A presenter answers the one question every mug buyer asks — how do you wash the bottom of a deep mug? — by holding the mug up to show its wide 3-inch opening you can reach into and clean.

par ReelfoTalking pitch — answering the big question1 plan14s

Casting

NORA HALE
NORA HALE
28-year-old white American woman, late twenties, oval face with a soft jawline, light brown eyes, straight nose, medium-thin lips, light brown hair pulled back into a low smooth ponytail with a few loose strands at the temples, fair skin with faint freckles across the nose. Slim, average build, relaxed upright posture, shoulders square to the lens. Wearing a plain oatmeal-coloured crew-neck knit sweater with sleeves pushed to the forearms, small gold stud earrings, no other jewellery. Speaks in short, easy sentences, like telling a friend something she just figured out — warm, unhurried, one thought per line.

Plan par plan

Chaque plan de ce reel, dans l’ordre, avec le modèle sur lequel il a été rendu. Les personnages passent d’un plan à l’autre sous forme d’images de référence, c’est pourquoi la distribution est la même dans le dernier plan que dans le premier.

  1. Plan 1 · MCU · eye_level

    Nora's lifted eyebrows, then the mug held up to show its wide 3-inch opening

    NORA HALE
    Ever tried to wash the bottom of a deep mug?

    NORA HALE
    This one has a three-inch opening. I can reach right in.

    NORA HALE
    Link below.

    14sstatic

Le scénario

Écrit à l’étape de l’histoire, avant le rendu de la moindre image. La liste des plans ci-dessus en a été tirée.

Script Information

Genre: Talking pitch — answering the big question Target Audience: People who drink coffee or tea at home and are tired of scrubbing narrow mugs One-line Summary: A presenter answers the one question every mug buyer asks — how do you wash the bottom of a deep mug? — by tipping the Fernhollow Wide Mug toward the lens and pointing out the 3-inch opening you can reach into and clean.

Character Profiles

NORA HALE: 28-year-old white American woman, late twenties, oval face with a soft jawline, light brown eyes, straight nose, medium-thin lips, light brown hair pulled back into a low smooth ponytail with a few loose strands at the temples, fair skin with faint freckles across the nose. Slim, average build, relaxed upright posture, shoulders square to the lens. Wearing a plain oatmeal-coloured crew-neck knit sweater with sleeves pushed to the forearms, small gold stud earrings, no other jewellery. Speaks in short, easy sentences, like telling a friend something she just figured out — warm, unhurried, one thought per line.

Scene Designs

Studio Table Layout: A plain, seamless pale-grey studio backdrop curving from wall to floor with no seam line, no windows and no doors. In the lower third of the frame, a light oak table surface, empty and clean, running edge to edge. Nothing else in the space — no shelves, no plants, no props. Staging: NORA HALE stands centred behind the table, framed chest-up, facing the lens directly, the Fernhollow Wide Mug held in her right hand at chest height and raised slightly toward the lens. The camera sits at her eye level, fixed, straight on, for the entire take. Dimensions: 4m wide, 3m deep Lighting: Large soft key light from the front-left at 45 degrees, gentle fill from the right, no visible fixtures, soft even falloff on the backdrop, faint shadow under the table edge. Color Grading: Clean and neutral, slight lift in the shadows, saturation near neutral, cool-leaning whites. Camera Angles: One fixed chest-up eye-level frontal setup only. No other angles, no cuts, no movement. Color Temperature: Neutral daylight 5600K Saturation: 0 (clean, neutral)

Prop Designs

Fernhollow Wide Mug Type: Drinkware Material: Brushed stainless steel body with a matte outer finish and a polished rim Color: Cool brushed silver-grey, with a darker graphite band around the base Dimensions: 16 oz capacity, 3-inch opening across the top, straight-sided cylinder with a slight taper toward the base, roughly 10cm tall Specification: A straight-walled steel mug with a wide circular mouth, a thin polished lip, a flat base with a narrow graphite-coloured band, and a small curved handle on one side; the interior is visible as clean brushed steel when the mouth is tipped toward the viewer. Usage: Held one-handed by the handle and lifted to chest height, then tipped and turned slowly toward the lens so the wide opening reads clearly; no hand ever goes inside it. Linked Characters: NORA HALE Linked Scenes: Studio Table

Production Notes

Visual Style: Clean studio realism — plain pale backdrop, soft even light, one subject, no set dressing, no graphics inside the frame. Color Palette: Pale grey #E4E4E2 backdrop, light oak #D8C3A5 table, brushed steel #B8BCC0 mug, oatmeal knit #D9CDBA sweater, graphite #3A3D40 base band. Effects: None. No in-frame graphics, no transitions, no light effects — the picture is only the presenter and the mug, held and turned in a single continuous take. Asset Reuse: The same sweater, ponytail, backdrop and mug are used for the whole take; only the mug's angle changes as it is tipped toward the lens. Tone Progression: Friendly question → plain, confident answer → easy, unhurried invitation to click. Saturation Progression: Single scene: saturation 0 (clean neutral) throughout, no shift.

Continuity Bible

Character States: - NORA HALE: light brown ponytail, fair skin with nose freckles, oatmeal crew-neck knit with sleeves pushed to the forearms, gold stud earrings; calm, open expression, slight smile at the corners of the mouth, shoulders relaxed and square to the lens.

Location States: - STUDIO TABLE: pale grey seamless backdrop, empty light oak table surface, neutral daylight, no other objects in the space.

Prop States: - FERNHOLLOW WIDE MUG: clean, empty, dry, brushed steel with graphite base band, held in NORA HALE's right hand at chest height, mouth facing the lens.

Episode Carryover: - The mug stays in NORA HALE's right hand at the end of the take; the sweater, ponytail and backdrop carry unchanged into any next episode.

Script Body

Episode 1: The Bottom of the Mug

[1-1] INT. Studio Table - Day (HOOK) Characters Present: NORA HALE

△ NORA HALE stands centred behind the light oak table, chest-up in frame, the Fernhollow Wide Mug held in her right hand at chest height. She looks straight into the lens, eyebrows lifting a little on the question.

NORA HALE Ever tried to wash the bottom of a deep mug?

△ She tips the mug toward the lens, turning the wide mouth to face the viewer, her left hand gesturing once toward the opening. Her hand stays outside the mug.

NORA HALE This one has a three-inch opening. I can reach right in.

△ She turns the mug slowly, showing the straight steel wall and the graphite base band, then settles it upright at chest height and holds it steady, eyes back on the lens.

NORA HALE Link below.

OVERLAY price: $29 OVERLAY cta: Link below.

Comment ça a été fait

Les sessions réelles, dans l’ordre : ce que le réalisateur a demandé, ce que Reelfo a répondu et chaque étape qu’il a exécutée. Les repères de chapitre indiquent où une session se termine et où la suivante commence ; rien d’autre n’est ajouté.

  1. Mise en scène

    A 15-second talking ad for the Fernhollow Wide Mug ($29): one presenter, one fixed camera, holding the mug, with the link below.

  2. Direction choisie : Fernhollow Wide Mug · Answering the big question · Removes one annoyance
  3. Aperçu créé automatiquement jusqu’à l’estimation de la vidéo
  4. read_skill
  5. Réalisation

    I'll build this out step by step. First the brief — the angle is "removes one annoyance": the question buyers always ask about a deep mug ("how do you clean it?"), answered by a wide 3-inch opening — cut to 15 seconds on one fixed camera.

  6. Rédiger le synopsis
  7. Écrire le scénario
  8. Préparer personnages et décors
  9. Créer une image de référence
  10. Réalisation

    Nora Hale is the presenter: a 28-year-old white American woman, light brown hair in a low smooth ponytail, oatmeal crew-neck knit, small gold studs — the image anchors her face, hair and wardrobe so she stays the same across every shot. Next the studio she stands in, then the mug itself, since the card has no product picture to work from.

  11. Créer une image de référence
  12. Créer une image de référence
  13. Réalisation

    The mug anchors its look: straight-walled brushed steel with a polished rim, a graphite band at the base, a small side handle, and a mouth wide enough to read on camera when she tips it. Now the storyboard: one shot, one continuous take, 15 seconds.

  14. Créer le storyboard
  15. Réalisation

    One shot, one segment, about 14 seconds: it opens on Nora's face with the mug already in frame for the cleaning question, then she tips the mouth toward the lens to show the steel wall and the reachable opening before the "link below". One fixed chest-up camera throughout. Generating the first frame now.

  16. Créer une image clé
  17. Préparer la génération des vidéos
  18. Réalisation

    The preview is ready: one 14-second shot on a single fixed chest-up camera — Nora Hale in a pale-grey studio, mug in one hand, opening on the cleaning question and tipping the wide mouth toward the lens before "link below" — with no keyframes needed since the model binds her and the mug directly, so the videos are waiting on your go-ahead.

  19. Mise en scène

    Approve

  20. Réalisation

    The video model changed since the estimate was locked, so that quote no longer applies — I'll re-check the plan and re-estimate before anything is spent.

  21. Préparer la génération des vidéos
  22. Créer les vidéos
  23. Réalisation

    The clip rendered (14 seconds). Now stitching the final cut in 9:16 — no narration track, since Nora's lines are spoken in the take.

  24. Assembler le montage final
  25. Réalisation

    The ad is finished: a 14.5-second vertical film, one fixed chest-up setup with Nora Hale holding the mug, opening on the cleaning question and holding the mug up to show its wide 3-inch opening — steel, 16 oz, $29 — before closing on "link below". Have a watch and tell me what you'd like adjusted.

  26. Mise en scène

    Make the final cut again, please.

  27. Réalisation

    Re-cutting from the same clips — the rendered video stays as it is, only the final assembly is redone.

  28. Assembler le montage final
  29. Réalisation

    The final cut is rebuilt from the same clip — 14.5 seconds, vertical, still the single fixed chest-up take with the cleaning question up front and "link below" at the close. Have a look and tell me if anything needs changing.

Faites-en un à vous

Tapez une phrase ou collez un scénario. Reelfo l’écrit, fait le casting, le storyboard et le rendu : 100 crédits arrivent sur votre compte à la connexion, sans carte bancaire.

Fernhollow Wide Mug · Answering the big question · Removes one annoyance : un reel fait avec Reelfo